ivy chuang

2009 was the 60th anniversary of FEMCO (Far East Machinery Co., Ltd.), a heavy industrial steel manufacturing conglomerate based in Taiwan.  In order to commemorate the occasion, the company wanted to refresh its brand image and redesign its websites.  Working with the company's marketing department, I established protocols to coordinate the company's various departments on marketing-related projects.  I created new brand identities for the company's various divisions and developed messaging for a new slogan for the company - No limits.  Working with the IT department, I defined a procedure for website implementation that covered testing/staging & database backup and restoration.  I then provided art direction for the company's website redesigns, and led a team to implement 3 of the new designs in english, traditional and simplified Chinese - FEMCO Corporate, Fatek, and Femco Steel.  Implementation for the remaining sites are still in progress. 

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