IT&B (Island Triathlon & Bike) is a triathon shop based in Honolulu Hawaii. Catering to triathletes, the store carries an array of mid-to-high end road and triathlon bicycles, in addition to apparel, cycling and swim accessories. I designed this website to help IT&B increase its appeal to Japanese athletes who travel to Hawaii to participate in the various marathons, triathlons, and other competition events held throughout the year. I created the framework with initial web graphics and customer content, then trained IT&B personnel to update and maintain the site.
