ivy chuang

DHC is the #1 skin care company in Japan by sales volume.  Though initially primarily direct-mail catalog based, the company's web business has been growing exponentially.  The brand's emphasis is on healthy skin achieved through products developed based on the health benefits of olive oil.  I created various interactive elements for DHC USA for interactive marketing purposes.  Photoshoots were conducted each month providing images of products and models to integrate into campaigns.  Using these images I would compose website content updates and eBlasts on a bi-weekly basis.  I also established affiliate banner guidelines and developed a complete site redesign.  The website redesign was not realized in its entirety, rather, elements of the aesthetic were incorporated incrementally to continue the current website's operation.

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