This project was an integrated campaign for Castle Resorts & Hotel's seasonal Springtacular Savings promotion in 2011. A lush rain forest setting was chosen in order to provide a backdrop for eye-catching bright colors and to highlight a Hawaiian interest point. Singing birds and blooming flowers are typical Springtime symbols and were utilized to energize the campaign. Though most of the elements in the graphics were photographic, they were manipulated in an illustrative way so that the entire composition was dream-like, and could be mistaken for a painting.
